Mothers2Mothers
How to create dynamic, engaging content within the confines of strict strategic messaging.
Mothers2mothers is a mid-sized nonprofit based in Cape Town, ZA that focuses primarily on the elimination of mother-to-child transmission of HIV in sub-Saharan Africa with an emphasis on community healthcare, stigma-erasure, and female empowerment.
Role:
Writing and editing web pages
External communications with partners and funders
Campaign development
Ad management
Overhaul of social media strategy, best practices, and analytics
Team: Global Communications Director (South Africa), Graphic Designer (South Africa), Communications Manager (US), Communications Manager (London), Co-Founder (US)
“Globally, #AIDS is still the leading cause of death among adolescent girls & young women according to the 2017 report by @UNAIDS. We need to #keepfighting to protect the world’s most vulnerable populations.
#AIDSFreeGeneration”
(via Twitter)
