The Ark

How to research, fund, shoot, and promote a documentary about the world’s most endangered species.

The Ark is a virtual reality documentary project about conservation efforts for the world’s most endangered species: the northern white rhino. Shot in San Diego, CA and the Ol Pejeta Conservancy in Kenya, the film uses cutting edge technology to bring viewers face-to-face with the rhino’s last habitats.


Role:

  • Crowdfunding campaign development and management

  • Press materials

  • Film production

  • Behind the scenes photography 

  • Associate Producer

 
Team: Directors, Director of Photography, Executive Producer, Communication Director (Ol Pejeta Conservancy, Kenya)

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“The Ark is a virtual reality documentary that immerses viewers in parallel stories occurring in the last two remaining northern white rhinoceros habitats: Kenya’s Ol Pejeta Nature Conservancy and the San Diego Zoo. The project juxtaposes the experiences of armed Kenyan park rangers with those of American stem cell researchers: it explores how contemporary conservation tactics reflect American attitudes toward Africa, and surfaces tensions and connections between two seemingly unrelated places. “

(The Ark press release)

“Top 5 Inspirations Behind The Ark” -Submarine Channel

“Top 5 Inspirations Behind The Ark” -Submarine Channel

Draft letter, press outreach

Draft letter, press outreach

Kickstarter campaign home page

Kickstarter campaign home page